On Saturday I tabled at the Muddy Boot Festival in Portland and encountered the same supportive message that I've been hearing on a day to day basis for the four years I've been with SeQuential: "Biodiesel is a great idea, but I don't have a diesel car!"
I thought it fitting, with that in mind, when I read this article from Grist: Ford's Fiesta ECOnetic, which gets 65 mpg with a diesel engine, won't be sold in America. According to Ford America President Mark Fields, "We just don't think North and South America would buy that many diesel cars".
Now granted I know that the people I've talked to (from both sides of the isle) across little old Oregon don't represent the majority of the people in the US, but I don't understand why US automakers are so hesitant to offer reliable, long lasting, fuel efficient, diesel vehicles. Pass by any auto dealership and you'll see advertisements promoting "30+ MPG!", as if this is impressive and notable. If people are making purchase decisions based on mileage, which you would assume they are with the recent higher gas prices, why not offer US consumers the same car that is already in production elsewhere in the world?
All conspiracy theories aside, I'm baffled - the market is ripe for high mileage cars, especially diesel. Just look at the market for used Volkswagen TDIs - they consistently sell above their blue book values, especially older models that have smaller engines (and better mileage).