Statistics and Eye Candy

The Environmental Leader daily had a good summary of some market research that was done to identify consumer's perceptions on "green" terms like "energy conservation, energy efficiency, demand response, smart energy, and clean energy".

Below are some highlights of adjectives that tested well with the parent word, with positives (>50% agree) in black, negatives (>30% agree) in red.

Energy efficiency

• easy to use
• forward looking
• fun
• futuristic
• reliable
• smart
• valuable

Smart Energy

• forward looking
• fun
• futuristic
• reliable
• smart
• valuable
• visionary
  

Clean Energy

• expensive
• forward looking
• fun
• futuristic
• reliable
• smart
• valuable
• visionary

Demand Creation

• annoying
• authoritative
• boring
• expensive
• old fashioned
  
• unhelpful
• unpopular

It is good to note that "smart energy" and "energy efficiency" have no strong negatives associated with them and that "fun" is present in most of these lists. "Clean energy", is perceived to be expensive and "demand creation" is just plain negative.



In lighter news, Verdier is keeping the dream alive with a next generation, solar-powered Westfalia. Take 60's ideals and merge them with high-technology and you get a beautiful $69,000 camper.

As pretty as it is, it seems they haven't actually built one as their site is mainly comprised of computer-graphics; before sinking that much cash into something I know I'd like a generation or two on the road so any bugs could be worked out.